Ulrika Viberg is a Senior SEO consultant and founder of the Sweden based SEO agency Unikorn, working with larger e-commerce B2Cs and medium B2Bs with the common goal of creating a solid experience for the end-user and to achieve their organic search goals.
Ulrika focuses on user-centric SEO where technical; content and strategy SEO meets UX and customer journeys. She has also developed the model of the Search Customer Journey.
Ulrika is also a speaker for conferences such as BrightonSEO and SMX Advanced and podcasts such as Digital Marknadsföring and Majestic’s SEO in 2023.
We speak to Ulrika Viberg, CEO of Unikorn, about how she got into SEO, linguistics, machine learning, and more.
